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Elleffe Design Celebrates Successful Soft Launch at Vegas Market

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Elleffe Design the Italian upscale home décor/serveware brand’s debut at the Las Vegas Market opens up new opportunities for the brand

LOS ANGELES (august 5, 2016) – Elleffe Design, the luxury Italian serveware and giftware brand, is celebrating a successful US debut after an appearance at the Las Vegas Market, which concluded on Thursday, August 4th. There, attendees, vendors and other influencers in the home décor industry had the chance to witness some of Elleffe’s upcoming collections. Also on display were a few brand new finishes, broadening the 18/10 stainless steel appeal and attracting new clientel.

“We made a lot of great friends and connections at the Market,” said Elleffe Brand Director Rami Izadyar. “The ‘never-been-done’ stainless steel pieces caught the eye of many attendees, who were fascinated by the gold, brushed copper and white stainless steel pieces among other colors as well as the laser cut patterns.” 

New items such as a self contained salad station and a breakfast tray both were introduced for the first time in the trendy matt white color and were received extremely well by large and small specialty gourmet and gift stores alike. "Over all matt white seemed to be the favorite trend" said Rami Izadyar.  Among items introduced in this color were serving trays, serving tools, oil and vinegar cruet set and fruit bowls. 

The vintage brushed finished copper collection was extremely popular in western United States region and "opened up serval new opportunities in the gift shop category for us" said Izadyar. Known for it’s high-end creations and 18/10 stainless steel home décor, Elleffe’s pieces are as versatile as they are beautiful art pieces. The positive reception from the Las Vegas Market is sure to take Elleffe’s momentum even further into the various US and Canadian markets.


Elleffe Design’s next stop will be at HOMI Milano, which takes place in Milano, Italy.


About Elleffe Design
Founded in 2011, Elleffe Design creates the perfect fusion of innovation, style and functionality. The fresh and new stainless steel manufacturer looks to bring its Italian-made décor to North America. The dynamic brand is always pushing boundaries of what can be done with different materials, colors and the union of elegance and warmth to stainless steel. A factory co-op, the company is a collaborative effort to deliver a modern aesthetic through durable and ecofriendly products. Elleffe Design aims to meet the needs of specialty stores, luxury hotels and restaurants. For more information, visit elleffedna.com 
Elleffe Design press contact Matt Kovacs, Blaze Public Relations, (310) 395-5050 mkovacs@blazepr.com

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